NEW DATES ANNOUNCED! Balance Festival 19th – 21st May 2023
19 - 21 May 2023
The Truman Brewery
19 - 21 May 2023 / The Truman Brewery
26 February 2021
The Science-Backed Way To Stop Forgetting To Take Your Multivitamins
Hands up if you forgot to take your supplement today? If you’re anything like us, we’re going to guess there are a few of you out there.
Daily multivitamin takers, hands up if you forgot to take your supplement today? If you’re anything like us, we’re going to guess there are a few of you out there.

While we should aim to get all the vitamins and minerals we need from whole foods, our fast-paced lifestyles can prevent us from doing so. Over a quarter of us are deficient in vitamin D, for example, an important nutrient for staving off illness and supporting our mental health, while vitamin B12, iron and choline deficiencies are also high.
A daily multivitamin then is like taking out an insurance policy; a guarantee to ensure your body gets the vitamins and minerals it needs and can make up for the shortfalls that happen when you don’t get what you need through food.

But what if we keep forgetting to take out that insurance policy? Well, as with everything we do at Form, we look to science for the answer.

Contextual Cues

A 2020 study published in the journal BMC Psychology, comes up with some pretty handy solutions. The paper starts by reasserting the long-held assertion that contextual cues play an important role in facilitating behaviour change. We do this naturally from a very young age.

For example, when a toddler is learning to read using a picture book they will make use of the image to hand, in other words the contextual cue, to memorise the words linked to that picture. As well as supporting memory, contextual cues may also help to make the new behaviour automatic through the formation of new routines. Problem is, when people start a new behaviour, they tend to select bad cues. Setting your alarm at 11 won’t make you remember to take your daily multivitamin, it’ll just leave you wondering why you set an alarm.

The Solutions

So, onto the study. 39 participants were asked to take vitamin C tablets daily for three weeks and were later interviewed about their experience. The researchers found that cue selection was mainly influenced by a desire to minimise effort, keeping related objects at hand, say, or just using cues from before, even if they weren’t reliable.

The more ineffective strategies tended to revolve around a single cue and loosely defined plans that did not specify cues.

The conclusion then, or rather the potential solution, is firstly to set out a plan based on experience. If it worked in the past, it’ll likely work again. And secondly, set out multiple cues; strength in numbers as they say. Taking a multivitamin with your morning or post-workout protein shake (vegan, of course) might be a useful routine. You smash your home workout, take in your muscle fuel, and then you nourish your body with the vitamins and minerals it needs for the day. Bish, bash, bosh, and repeat.

If you're worried about your nutrient intake then Form's multivitamin, or Multi as we like to call it, is here to help. Multi covers your daily vitamin and mineral requirements and more, with vegan DHA and Choline for brain health, and Vitamin D3 from Vita-algae D® for immunity, Multi is more than a multivitamin; it's your daily nutrient peace of mind.

Follow Us

Proudly sponsored by
Aqua Carpatica
Barrys Bootcamp
BOOM Cycle
Decent Packaging
Feelgood Kitchen
Gazelli House
Just Breathe
La Maison Wellness
La Marzocco
One Hundred Shoreditch
Virgin Active
© 2022 Balance Inc Ltd.