Meet 6 Wellness Brands Putting Purpose At The Heart Of Their Business

BY BALANCE FESTIVAL TEAM | SAM RIDER
Feb 13, 2020
Meet 6 Wellness Brands Putting Purpose At The Heart Of Their Business

For forward-thinking brands at the dawn of the 2020s, finding your purpose has never been more powerful.

Wellness is now a way of life that goes far beyond looking after one’s personal wellbeing; caring about the world around us has become just as important.

In a survey of 1,536 people who attended Balance Festival in 2019, 67% said they tend to opt for brands that “do good” in the world, 66% have consciously reduced their meat consumption in the past year and over 70% are consciously trying to reduce both their carbon footprint and use of plastic.

Environmental sustainability, ethical eating and hyper-conscious living have never been more front and centre on the public agenda. 

Customers now expect brands to behave as an extension of who they are. They want brands to embody their value system at every touchpoint of the customer journey. 

While having previously gravitated towards companies that could demonstrate standing for values that matter to them, consumers now demand it in everything from the supermarkets they shop in and clothes they wear to the companies they invest in.

And the changemaking brands that drive the idea of purpose over – or at least alongside – profit will be the ones that thrive over the next decade.

Here we highlight six brands leading from the front who will be practising what they preach at Balance Festival 2020. 

Heck 
What do they do?
A British family-run business raising the standards in farm produce, promising to offer the most unique, healthy and delicious sausages around.
How are they making a difference? 
Proving charity starts at home, Heck are passionate about supporting their local community with fundraising events in North Yorkshire and surplus stock is given to homeless shelters and food banks in the region.

Stay Wild Swim
What do they do?
Founded by forces of nature Natalie Glaze and Zanna Van Dijk, Stay Wild Swim have made it their mission to produce swimwear with a purpose.
How are they making a difference?
Not only is their swimwear created using regenerated ocean plastic through the most sustainable practices possible, they are made into clean cut styles which are designed to flatter every woman.

Vibrant Vegan
What do they do? 
Soulful Food’s sister company, Vibrant Vegan makes locally sourced, whole plant-based dishes and delivers them direct to your door.
How are they making a difference?
For every meal sold Vibrant Vegan donate the equivalent cost to War Child to support and feed kids caught up in conflict.

Body and Mind Botanicals 
What do they do? 
A British grower and producer of cannabis for CBD oils, honey and tea, Body and Mind Botanical’s farms are certified organic following stringent regulations to ensure their plants are grown as mother nature intended.
How are they making a difference?
Co-founder Michael Fitzgerald discovered the benefits of CBD when searching for alternative treatments for multiple sclerosis, something a close family member struggled with. Fast forward four years and their products are stocked in over 350 stores across the UK, helping alleviate symptoms of stress, pain relief, inflammation and insomnia.

Get A Drip 
What do they do? 
The UK's leading vitamin drip provider, Get A Drip has administered over 7,000 vitamin drips and booster shots across the capital, including running clinics in Boxpark Shoreditch and Westfield Shepherd's Bush. 
How are they making a difference?
By leveling the playing field. Having relied on a basic IV drip to treat a reduced immune system and noticing its transformative health benefits, founder Richard Chambers decided that drips should be accessible to the general public, not just in hospitals or to the super wealthy. 

Soulfresh
What do they do? 
A food and beverage company devoted to disrupting the status quo, Soulfresh are the minds behind small batch Lo Bros. Kombucha, organic almond milk brand Bruce and Eaty, a vegan ready-to-eat BBQ range. 
How are they making a difference?
Soulfresh are challenging major corporations to raise their game for the sake of the consumer and the planet by taking on their “lifeless and soulless foods and drinks” and making them better.

Want to know more? Get to know these brands at Balance Festival 2020. To find out more and book your tickets, click here.

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