Whether it's joining protests, using books and podcasts to educate yourself on racial injustice and anti-racism or writing to your MP, there are wealth of ways to be a better ally. But if you're seeking other ways to support change then considering where you choose to spend your money - and the businesses and communities you support in doing so - is an easily actionable step.
From fitness studios to athleisure brands, here are 10 black-owned brands you should know about.
WE.DNTPLAY is a yoga, Pilates and martial arts collective with a focus on improving human biomechanics and holistic wellbeing through movement, currently based at Calates in Wandsworth, London.
Delivering yoga classes, one-to-ones, PT, corporate sessions and bootcamps, and their signature workout blends calisthenics, Pilates, and yoga to optimise body mechanics, and includes reformer bed and Saitra options. Expect to build serious strength: spiritually, mentally and physically.
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If you don’t already know about yoga teacher, body positivity advocate and author of Every Body Yoga, Jessamyn Stanley, then you’re missing out. A breath of fresh air on the yoga scene, she’s created a digital studio accessible to anyone and everyone, but particularly those taking their first steps into the world of yoga.
The UnderBelly also has an online shop, featuring merch from suppliers including Adidas, but more importantly, it also stocks these incredible leggings
The London Physio
If you’ve ever sustained any kind of sports injury, you’ll be aware that the importance of a good physio cannot be underestimated.
Joy Ogude, aka The London Physio, is a Chartered Physiotherapist with 10 years of in-depth, specialist professional experience. Although she has clinics in London, she’s currently running virtual appointments via Zoom, as well as hosting an invaluable YouTube channel
featuring tips on everything from improving posture to strengthening those hammies!
Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, UOMA Beauty pride themself on being the most inclusive beauty brand on the market, and challenging outdated beauty conventions is central to their ethos.
Their game-changing foundations, concealers, lipsticks and eye palettes have been formulated to suit a wide range of skin tones and needs, while the handy shade finder on their website let’s you find the products that are right for you, not someone else!
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Mixing pretty, practical activewear with social purpose, LAPP The Brand was founded in 2016 by Leomie Anderson to create pieces that represent not only women’s style but their issues too. A small but stylish selection, we love these blue contour leggings
Inspired by Leomie’s outspoken stance on women’s issues including the pressures that young girls face in today’s society, they brand also runs LAPP The Magazine, a digital publication focused on amplifying the lives and stories of marginalised individuals.
Skincare brand LIHA create innovative organic and vegan skincare products that blend the rich botanical life of West Africa with traditional English aromatherapy and folk remedies. Particularly fab for get-up-and-goers with a penchant for indulgence, their dreamy range includes a one-ingredient gold shea butter and scented candles, as well as the much-acclaimed Idan Oil,
which can be used as everything from facial oil to leave-in hair conditioner.
With ethics built into the heart of their business, all of Liha’s packaging and materials are produced in the UK by other family run businesses, and what’s more, it’s all recyclable and reusable.
If you’re a fan of the healing effect of houseplants but also someone that struggles to keep them alive (guilty), then Prick LDN is for you. Based in Dalston, it’s London's first boutique dedicated to the cacti and other succulents and offers a selection of the most unusual and exotic plants sourced from across the UK and Europe. With that in mind, it’s guaranteed to stock something even the most haphazard of plant-parents can handle.
Browse their selection
With a range including wholegrain Rice Krispies, plantain crisps, nut mixes and luxury nuts, Chika’s focus on creating healthy but exciting plant-powered snacks inspired by West African cuisines. Gin and Mint infused almonds
For every pack sold, 1p goes towards assisting charity World Vision to support girls in a range of African countries to access education through the Snack4Change initative.
For all the gizmos and gadgets of the world of wellbeing, it’s a fact of life that sometimes it’s the little things – like wearing good underwear – that can have a surprisingly real impact on how you feel.
Nubian Skin create beautiful skin-tone lingerie, hosiery and swimwear for women of colour, plus their genius skin tone finder let’s you find the right purchase for you by likening their bras to your favourite foundations
Y Fit Wear
A premium activewear brand that blends fashion and fitness, a visit to the Y Fit website will make you fall in love at first sight. With colourful and understated product ranges for both men and women, spanning leggings, sports bras, tracksuits and performance wear, they’ve got most bases covered.
Perhaps most importantly, their Hourglass Collection
also features the ultimate Holy Grail of workout dreams: zip pockets on high waisted leggings. Gimme.
Header Image: Y Fit Wear