Caroline Lucey

Starting out as a journalist, Caroline worked for a number of UK media titles before moving to Australia and heading up the PR & Communications for activewear giant Lorna Jane. It was here that her love of fitness fashion began and was the driving force behind her return to the UK in 2012 where she launched Active in Style, the UK's first dedicated website retailing women's fashionable activewear. Now stocking over 30 brands, Active in Style remains Europe's leading multibrand retailer in this field and is accompanied by a standalone store on London's Kings Road, Chelsea.
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