Mon 30 Jan 2023

Headliner Q&A: Chloe Pierre


Chloe Pierre is making waves across the Wellness industry with the launch of her new book “Take Care”, which was written to address and validate the experiences and needs of Black women everywhere. She is also the Founder of self care platform thy.self. We are so excited to welcome Chloe to The LAB at Balance Festival, where she will host a live talk.


Describe your brand in 3 words. 
Equality in wellness.

Why did you start your brand? 
I needed to validate and credit the experiences of Black women and People of Colour’s contributions to the wellness industry and society on a whole to ensure we are included in all parts of the conversation as previously we have been exempt.

What's the most exciting thing about your book? 
It feels like the first of its kind - especially in the times we are living in, there aren't many books focusing on Black women’s wellbeing holistically and considering all the varying factors as well as being written from a Black British perspective.

What has surprised you in your journey so far?
The support worldwide.

What has been your biggest mistake? How did you handle it and what have you learnt from it?
Allowing other people’s discouraging comments to sway me off track and delay the process of getting Take Care into the world. I allowed myself to be beaten down, gave myself time, regrouped, had therapy, recentered all my efforts and time into empowered Black communities and accepted help. I have learnt that in order to do anything you need to set clear boundaries with other people and yourself.

What’s it like to work for your brand? How’s your company culture? 
thy.self and Take Care feel like the first of their kind especially within European territory so its scary and there is no path to follow which is both a blessing and a challenge. The good thing is that by understanding people, cultures and what employees want, I get to create a team and company culture that mirrors positive practices which larger and older structures are statistically struggling to do. I get to input wellbeing, real wellbeing into every team member everyday and its not tokenized.

What gets you out of bed every day? 
The opportunity to do good and hopefully make history and if not, to make someone smile or be inspired, especially my son.

As a business, what’s your superpower? Believing wellness is an everyday practice and is not exclusive.

How do you feel about the current socio-economic environment? What’s your crystal ball telling you about the future? 
It's tough to say but I think the next five years will be tough. We need to be optimistic and find ways to connect with each other rather than ways to separate ourselves. 

What advice would you give young entrepreneurs who are keen to follow your footsteps? 
Believe in yourself and your dreams, and structure your plans. 

What can we expect from you in the next few years? 
Expect to see Take Care grow as a business and thy.self will be scaling up into a wellness tech company and taking our community internationally. I personally hope to write another wellness book for women.

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